Social media and advertising in 2017

Social media has had a great impact on all of us. Social media started out as a method for people to connect with each other. At this point, social media has become much more.

The impact can be bigger with the mixture of traditional marketing and social media marketing. Marketers are using traditional forms of marketing (radio, television, newspaper, etc) as well as using the Internet/social media to reach out to loyal customers and future customers.

As the number of people who regularly use many different social media platforms, the importance of the social media marketing has been growing. It i also one of the easiest and cheapest ways to raise awareness and build brand reputation.

Now, which social media platform is the most effective? Where should you invest our advertising money? Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat are the top 6 popular social media platform with a large number of active users. According to the BigCommerce, Facebook is the best social media platform to invest your money. With more than 2 billion users,  Facebook hosts over a quarter of the world’s population, providing advertisers with an unparalleled opportunity to reach virtually anyone and everyone.

Many firms and businesses are highly interested in advertising through one of the social media platforms. It is going to be interesting to watch how social media platforms will attract business and firms in order to increase the advertising revenue because each platform has the unique style and message.